Too many web sites begin without basic questions being asked and answered. Who is the target audience? What are the goals the site should achieve? Instead, often all that's specified is that a site have all the multimedia "toys" and graphics to make it look flash. It's a recipe for disaster, causing a company to measure its progress on the web only by "hits" or other terms that may be meaningless.

We want you on the web with a solid game plan, one that sets up a site to achieve specific goals, so that you can measure success. Working independently or with your web design firm, we'll ask a variety of questions about your operations, the type of marketing materials you already have, and the audiences you already try to reach. We'll suggest new ideas that make sense for the web medium and that will achieve your goals. From this consultation, a plan for building your web site will emerge. As required, it will be detailed in a visual outline of all the pages in your site, as well as a description of each page and how it will be produced. As much as possible, future expansion and needs will be addressed. In short, you will have a blueprint for success.